Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani.
Material type:
TextPublication details: New Delhi : Tata McGraw-Hill, 2007.Edition: 7th edDescription: xxxiii, 1075 pISBN: - 0070144966
- HF5823 .B45 2007
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General Collection
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Kabarak, Main Campus | HF5823 .B45 2007 c. 1 (Browse shelf(Opens below)) | Available | 24028 | ||||||||||||||
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General Collection
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Kabarak, Main Campus | HF5823 .B45 2007 c. 2 (Browse shelf(Opens below)) | Available | 24030 |
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| HF5823 .B387 1995 Introduction to advertising and promotion : | HF5823 .B387 1995 Introduction to advertising and promotion : | HF5823 .B45 2007 c. 1 Advertising and promotion : | HF5823 .B45 2007 c. 2 Advertising and promotion : | HF5823 .B45 2021 c.1 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .B45 2021 c.2 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .C562 2022 c.1 Integrated advertising, promotion, and marketing communications / |
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