00690cam a22002052  4500001001100000005001700011008004100028020001700069040001500086050002500101100003800126245012500164250001300289260004200302300002700344650003900371700003700410700003400447852000300481000002485120151217152306.0140319s         xx           000 0 eng d  a1259060762 :  aKABUcKABU 0aHF5415.13b.P47 20141 aPerreault, William D.@000015148510aBasic marketing :ba marketing strategy planning approach /cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.  a19th ed.  aNew York :bMcGraw-Hill Irwin,c2014.  a1 v. (various pagings) 0aMarketingxManagement.@00001509121 aMcCarthy, E. Jerome.@00001515031 aCannon, Joseph P.@00001851121