00704cam a22002172 4500 0000024866 20151217152306.0 140320s xx 000 0 eng d 0071318174 : KABU KABU Hawkins, Del I. 0000148302 Consumer behavior : building marketing strategy / Del I. Hawkins and David L. Mothersbaugh. 12th ed. New York : McGraw-Hill, 2013. xxvii, 772 p. Consumer behavior United States. 0000148303 Mothersbaugh, David L. 0000185119 p3950 KES 140320 1 10397 10397 0 0 lcc 0 KABU KABU 2015-12-17 0 HF5415.33 .U6H39 2013 c. 1 017998 2015-12-17 00:00:00 2015-12-17 BK