00561nam a22001812  4500001001100000005001700011008004100028020001700069040001500086100003300101245010400134250001300238260003400251300001700285650003900302700003500341852000300376000001928820151021151132.0101023s         xx           000 0 eng d  aoo71267762 :  aKABUcKABU1 aMullins, John W.@000017898510aMarketing management :ba strategic decision-making approach /cJohn W. Mullins, Orville C. Walker.  a7th  ed.  aBoston :bMcGraw-Hill,c2010.  axxi, 551  p. 0aMarketingxManagement.@00001509121 aWalker, Orville C.@00001549171