Churchill, Gilbert A. <br/><br/>
Marketing :  creating value for customers / 
Gilbert A. Churchill. 
 - Burr Ridge, Illinois :  Irwin/Austen Press,  1994. 
 - xxxii, 703 p. 
<br/><br/><label>ISBN: </label>0256125392 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C48