TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Peter,J.Paul
TI  - Marketing: creating value for customers 
SN  - 0256125392 :
AV  - HF5415 .C48
PY  - 1994///
CY  - Burr Ridge, Illinois
PB  - Irwin/Austen Press
KW  - Marketing
ER  -