Winer, Russell S. <br/><br/>
Marketing management. 

 - Upper Saddle River, NJ :  Prentice Hall,  2000. 
 - xxiv, 551 p. 
<br/><br/><label>ISBN: </label>0321046560 :  KES 500 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W56