Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 10th ed. 
 - Delhi :  Pearson,  2004. 
 - 689 p. 
<br/><br/><label>ISBN: </label>8129702010 :  KES 1,380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.