Berry, Michael J. A. <br/><br/>
Mastering data mining :  the art and science of customer relationship management / 
Michael J. A. Berry. Gordon Linoff. 
 - 1st ed. 
 - New York :  J. Wiley,  2000. 
 - xviii, 494 p. 
<br/><br/><label>ISBN: </label>0471331236 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Data processing.<br/>Data mining.<br/>Business enterprises--Computer networks--Management.