Laforet, Sylvie. <br/><br/>
Managing brands :  a contemporary perspective / 
Sylvie Laforet. 
 - 1st  ed. 
 - New York :  McGraw-Hill,  2010. 
 - xxiv, 412  p. 
<br/><br/><label>ISBN: </label>0077117484 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product mangement.<br/>Brand name products.