00524nam a22001812  4500001001100000005001700011008004100028020001700069040001500086100003200101245005500133250001300188260003400201300001800235650003900253650004700292852000300339000002333520151217154502.0121112s         xx           000 0 eng d  a0077129514 :  aKABUcKABU1 aPalmer, Adrian.@000018271310aPrinciples of services marketing /cAdrian Palmer.  a6th  ed.  aLondon :bMcGraw-Hill,c2011.  axvii, 525  p. 0aMarketingxManagement.@0000150912 0aService industriesxMarketing.@00001510491