Rosenbaum-Elliott, Richard. <br/><br/>
Strategic brand management / 
Richard Rosenbaum-Elliott, Larry Percy & Simon Pervan. 
 - 2nd  ed. 
 - Oxford :  O. U. P.,  2007. 
 - xv, 303  p. 
<br/><br/><label>ISBN: </label>0199565214 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product mangement.<br/>Strategic planning.