Fill, Chris. <br/><br/>
Marketing communications :  contexts, strategies and applications / 
Chris Fill. 
 - 3rd ed. 
 - Harlow, England :  Prentice Hall,  2002. 
 - xxxii, 790 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>02736550000 :  KES 4,760 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .F55 2002