00625cam a22001812  4500001001100000005001700011008004100028020002900069040001500098050002600113100002900139245008500168250001200253260004500265300003600310504005300346650004400399000000217820151217155202.0070404s         xx           000 0 eng d  a02736550000 :cKES 4,760  aKABUcKABU 0aHF5415.123b.F55 20021 aFill, Chris.@000015144010aMarketing communications :bcontexts, strategies and applications /cChris Fill.  a3rd ed.  aHarlow, England :bPrentice Hall,c2002.  axxxii, 790 p. :bill. ;c25 cm.  aIncludes bibliographical references and indexes. 0aCommunication in marketing.@0000151439