TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: contexts, strategies and applications 
SN  - 02736550000 :
AV  - HF5415.123 .F55 2002
PY  - 2002///
CY  - Harlow, England
PB  - Prentice Hall
KW  - Communication in marketing
N1  - Includes bibliographical references and indexes
ER  -