00525nam a22001812  4500001001100000005001700011008004100028020001700069040001500086100003200101245008600133250001300219260004000232300001200272650002900284650002700313852000300340000002055920151021151139.0110922s         xx           000 0 eng d  a0761997369 :  aKABUcKABU1 aTiwari, Sanjay.@000015171915aThe (Un)common sense of advertising :bgetting the basics right /cSanjay Tiwari.  a1st  ed.  aNew Delhi :bResponse Books,c2003.  a322  p. 0aAdvertising.@0000071054 0aMarketing.@00001513511