TY  - BOOK
AU  - Dess,Gregory G.
AU  - Lumpkin,G.T.
AU  - Eisner,Alan B.
TI  - Strategic management: text and cases 
SN  - 0071288514 :
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill
KW  - Strategic planning
ER  -