Fill, Chris. <br/><br/>
Marketing communications :  interactivity, communities and content / 
Chris Fill. 
 - 5th ed. 
 - Harlow, England :  Prentice Hall,  2009. 
 - xxxvii, 758 p. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0273717225 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .F55 2009