00612cam a22001932  4500001001100000005001700011008004100028020001700069040001500086050002600101100002900127245008600156250001200242260004500254300001900299504005300318650004400371852000300415000002127120151217155231.0120307s         xx           000 0 eng d  a0273717225 :  aKABUcKABU 0aHF5415.123b.F55 20091 aFill, Chris.@000015144010aMarketing communications :binteractivity, communities and content /cChris Fill.  a5th ed.  aHarlow, England :bPrentice Hall,c2009.  axxxvii, 758 p.  aIncludes bibliographical references and indexes. 0aCommunication in marketing.@00001514391