TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: interactivity, communities and content 
SN  - 0273717225 :
AV  - HF5415.123 .F55 2009
PY  - 2009///
CY  - Harlow, England
PB  - Prentice Hall
KW  - Communication in marketing
N1  - Includes bibliographical references and indexes
ER  -