Peter, J. Paul. <br/><br/>
Consumer behavior and marketing strategy / 
J. Paul Peter, Jerry C. Olson. 
 - 4th ed. 
 - New Delhi :  Tata McGraw-Hill,  2005. 
 - xvi, 579 p. 
<br/><br/><label>ISBN: </label>0070601585 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .P48 1996