TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry Corrie
TI  - Consumer behavior and marketing strategy
SN  - 0070601585
AV  - HF5415.3 .P48 1996
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Consumer behavior
KW  - Marketing
ER  -