Bearden, William O. <br/><br/>
Marketing :  principles and perspectives / 
2007. 
 - 5th ed. 
 - Boston :  McGraw - Hill,  2007. 
 - xxxvi, 588 p. 
<br/><br/><label>ISBN: </label>8073101200 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.