TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - Laforge,Raymond W.
TI  - Marketing: principles and perspectives 
SN  - 8073101200 :
PY  - 2007///
CY  - Boston
PB  - McGraw - Hill
KW  - Marketing
KW  - United States
ER  -