Jobber, David. <br/><br/>
Principles and practice of marketing / 
David Jobber. 
 - 6th  ed. 
 - Maidenhead, England :  McGraw-Hill,  2010. 
 - xxx, 946  p. 
<br/><br/><label>ISBN: </label>0077123301 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.