<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00772nam a22002292  4500</leader>
  <controlfield tag="001">0000023396</controlfield>
  <controlfield tag="005">20151021151146.0</controlfield>
  <controlfield tag="008">121120s         xx           000 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0077123301 :</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">KABU</subfield>
    <subfield code="c">KABU</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Jobber, David.</subfield>
    <subfield code="@">0000151580</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Principles and practice of marketing /</subfield>
    <subfield code="c">David Jobber.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">6th  ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Maidenhead, England :</subfield>
    <subfield code="b">McGraw-Hill,</subfield>
    <subfield code="c">2010.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxx, 946  p.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing.</subfield>
    <subfield code="@">0000151351</subfield>
  </datafield>
  <datafield tag="852" ind1="1" ind2=" ">
    <subfield code="9">p3625 KES</subfield>
  </datafield>
  <datafield tag="852" ind1="1" ind2=" ">
    <subfield code="9">p3625 KES</subfield>
  </datafield>
  <datafield tag="852" ind1="1" ind2=" ">
    <subfield code="9">p3625 KES</subfield>
  </datafield>
  <datafield tag="908" ind1=" " ind2=" ">
    <subfield code="a">121120</subfield>
  </datafield>
  <datafield tag="950" ind1=" " ind2=" ">
    <subfield code="@">1</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">1325</subfield>
    <subfield code="d">1325</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">KNTC</subfield>
    <subfield code="b">KNTC</subfield>
    <subfield code="d">2015-10-21</subfield>
    <subfield code="l">1</subfield>
    <subfield code="o">HF5415 .J63 2010 c. 3</subfield>
    <subfield code="p">014063</subfield>
    <subfield code="r">2016-04-13 00:00:00</subfield>
    <subfield code="s">2016-03-30</subfield>
    <subfield code="w">2015-10-21</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">KNTC</subfield>
    <subfield code="b">KNTC</subfield>
    <subfield code="d">2015-10-21</subfield>
    <subfield code="l">1</subfield>
    <subfield code="o">HF5415 .J63 2010 c. 1</subfield>
    <subfield code="p">014114</subfield>
    <subfield code="r">2019-02-19 00:00:00</subfield>
    <subfield code="s">2019-02-18</subfield>
    <subfield code="w">2015-10-21</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">KNTC</subfield>
    <subfield code="b">KNTC</subfield>
    <subfield code="d">2015-10-21</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF5415 .J63 2010 c. 2</subfield>
    <subfield code="p">014116</subfield>
    <subfield code="r">2015-10-21 00:00:00</subfield>
    <subfield code="w">2015-10-21</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
