Venugopal, Pingali. <br/><br/>
Marketing channel management :  a customer-centric approach / 
2001. 
 - 1st  ed. 
 - Thousand Oaks, CA :  Sage,  2001. 
 - 187  p. 
<br/><br/><label>ISBN: </label>0761995517 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels.<br/>Marketing--Management.