00522cam a22001812  4500001001100000005001700011008004100028020001700069040001500086100003300101245008000134250001800214260003400232300001700266650002700283700002700310852000300337000002340320151021151146.0121120s         xx           000 0 eng d  a8121916976 :  aKABUcKABU1 aPillai, R. S. N.@000015162310aModern marketing :bprinciples and practices /cR. S. N. Pillai, Bagavathi.  a4th rev.  ed.  aNew Delhi :bS. Chand,c2009.  axii, 592  p. 0aMarketing.@00001513511 aBagavathi.@00001591721