Mathur, U. C. <br/><br/>
Business to business marketing / 
U. C. Mathur. 
 - 1st  ed. 
 - New Delhi :  New Age International,  2008. 
 - XIV, 589  p. 
<br/><br/><label>ISBN: </label>8122421466 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.