TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring and managing brand equity. 
SN  - 8131719770
AV  - HD69 .B7K45 2008
PY  - 2008///
CY  - New Delhi
PB  - Pearson Educ.
KW  - Brand name product
KW  - Management
ER  -