TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert Allen
TI  - Strategic marketing problems: cases and comments 
SN  - 8131755310 :
AV  - HF5415.135 .K47 2011
PY  - 2011///
CY  - New Delhi
PB  - Dorling Kindersley
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
ER  -