Kardes, Frank R. <br/><br/>
Consumer behavior :  science and practice / 
Frank R. Kardes, Thomas W. Cline, Maria L. Cronley. 
 - 1st ed. 
 - Delhi :  Cengage Learning,  c2011. 
 - xx, 459 p. 
<br/><br/><label>ISBN: </label>8131516822 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .K37 2011