Lehmann, Donald R. <br/><br/>
Product management / 
Donald R. Lehmann, Russell S. Winer. 
 - 4th  ed. 
 - Delhi :  Tata McGraw-Hill,  2005. 
 - xvi, 494  p. 
<br/><br/><label>ISBN: </label>0072865989 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.