Govoni, Norman A. <br/><br/>
Dictionary of marketing communications. 

 - London :  Sage,  2004. 
 - v, 249 p. 
<br/><br/><label>ISBN: </label>0761927719 :  GBP 25.60 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.
<br/><br/><label>LC Class. No.: </label>HF5412  / .G68