Muganda, David Asena. <br/><br/>
Effects of customer loyalty schemes and retail mix on competitiveness of supermarkets in Nakuru Town / 
David Asena Muganda. 
 - 1st  ed. 
 - Nakuru :  Kabarak University,  2013. 
 - xii, 60 leaves. 
<br/><br/>Thesis (MBA) - Kabarak University, 2013. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty programs.