TY  - BOOK
AU  - Muganda,David Asena
TI  - Effects of customer loyalty schemes and retail mix on competitiveness of supermarkets in Nakuru Town
PY  - 2013///
CY  - Nakuru
PB  - Kabarak University
KW  - Customer loyalty programs
N1  - Thesis (MBA) - Kabarak University, 2013
ER  -