Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - 3rd  ed. 
 - New Delhi :  Pearson,  2007. 
 - 537  p. 
<br/><br/><label>ISBN: </label>8131709965 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.