Bradley, Nigel. <br/><br/>
Marketing research :  tools and techniques / 
Nigel Bradley. 
 - 2nd  ed. 
 - Oxford :  O. U. P.,  2010. 
 - xx, 527  p. 
<br/><br/><label>ISBN: </label>0199564347 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.