Wells, William. <br/><br/>
Advertising :  principles and practice / 
William Wells, John Burnett, Sandra Moriarty. 
 - 7th ed. 
 - Delhi :  Pearson Educ.,  2006. 
 - xxxi, 592 p. 
<br/><br/><label>ISBN: </label>8131714140 :  KES 1,960 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .W45 2006