Principles of marketing :  a South Asia perspective / 
Philip Kotler ... [et al.] 
 - 13th  ed. 
 - New Delhi :  Pearson,  2010. 
 - xix, 514  p. 
<br/><br/><label>ISBN: </label>8131731017 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --South Asia.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K68 2010 c. 6