TY  - BOOK
AU  - Kotler,Philip
TI  - Principles of marketing: a South Asia perspective 
SN  - 8131731017 :
AV  - HF5415 .K68 2010 c. 6
PY  - 2010///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
KW  - South Asia
ER  -