00537cam a22001932  45000010011000000030004000110050017000150080041000320200017000730400015000901000021001052450079001262500013002052600051002183000019002696500015002887000020003037000020003230000021054OSt20170526101156.0120110s         xx           000 0 eng d  a032431664x :  aKABUcKABU1 aLamb, Charles W.10aEssentials of marketing /cCharles W. Lamb, Joseph F. Hair, Carl McDaniel.  a5th  ed.  aMason, OH. :bThomson Higher Education,c2006.  axxxii, 544  p. 0aMarketing.1 aMcDaniel, Carl.1 aHair, Joseph F.