Kumar, Nirmalya. <br/><br/>
Marketing as strategy :  understanding the CEO's agenda for driving growth and innovation / 
Nirmalya Kumar. 
 - 1st  ed. 
 - Boston :  Havard Business School Press,  2004. 
 - 270  p. 
<br/><br/><label>ISBN: </label>1591392101 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Strategic planning.