Blythe, Jim <br/><br/>
Principles & practice of marketing 
Jim Blythe 
 - London  Thomson learning  2006 
 - xviii, 744 p. 
<br/><br/><label>ISBN: </label>1844801206 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .B59 2006 c. 1