Sheth, Jagdish N. <br/><br/>
Customer behavior  a managerial perspective 
Jgdish N. Sheth, Banwari Mittal 
 - 2nd ed. 
 - Australia  Thomson South-Western  2004 
 - 2 vol. (various pagings) 
<br/><br/><label>ISBN: </label>0030343364 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer preferences<br/>Consumer satisfaction
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .S34 2004 c. 1