TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Mittal, Banwari
TI  - Customer behavior: a managerial perspective
SN  - 0030343364
AV  - HF5415.32 .S34 2004 c. 1
PY  - 2004///
CY  - Australia
PB  - Thomson South-Western
KW  - Consumer behavior
KW  - Consumer preferences
KW  - Consumer satisfaction
ER  -