Anderson, james C. <br/><br/>
Business Market Management   Understanding, creating and delivering value  
James C. Anderson  
 - 2nd ed. 
 - India  Pearson  2004 
 - 480p. 
<br/><br/><label>ISBN: </label>8131708064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing