<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Effect of branding strategies on post graduate students' choice of Universities in Nakuru County, Kenya</title>
  </titleInfo>
  <name type="personal">
    <namePart>Langat, Lydia Chepkoech</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Otuya, Robert</namePart>
    <namePart type="termsOfAddress">Doctor</namePart>
  </name>
  <name type="personal">
    <namePart>Chepkilot, Ronald</namePart>
    <namePart type="termsOfAddress">Professor</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Kabarak, Nakuru, Kenya</placeTerm>
    </place>
    <publisher>Kabarak University</publisher>
    <dateIssued>2017</dateIssued>
    <edition>1st ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xviii, 215 leaves.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Lydia Chepkoech Langat</note>
  <subject>
    <topic>Branding (Marketing)</topic>
  </subject>
  <subject>
    <topic>Brand name products</topic>
  </subject>
  <subject>
    <topic>Product management</topic>
  </subject>
  <classification authority="lcc">HD69 .L36 2017 c. 1</classification>
  <recordInfo>
    <recordContentSource authority="marcorg">KABU</recordContentSource>
    <recordCreationDate encoding="marc">190212</recordCreationDate>
  </recordInfo>
</mods>
