Advertising and promotions :  an integrated brand approach 
Richard J. Semenik ...[et al.]. 
 - 6th ed. 
 - Australia :  South-Western, Cengage Learning  2012 
 - xli, 710 p. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0538479868 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5823  / .A38 2012 c. 1