TY  - BOOK
AU  - Semenik,Richard J....[et al].
TI  - Advertising and promotions: an integrated brand approach
SN  - 0538479868 :
AV  - HF5823 .A38 2012 c. 1
PY  - 2012///
CY  - Australia
PB  - South-Western, Cengage Learning
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
ER  -